Using coconuts for everything from water to milk. Vita Coco has become a global brand.
Vita Coco needed a company to manage its presence on Amazon. The client's primary aim was to increase sales on their current range and successful launch in new categories.
Vyper started by auditing the entire catalogue and identifying areas from improvement. Vyper’s strategy involved optimising keywords, refocusing keyword campaigns and establishing a more efficient operational process. The analysis was key. Our operational team focused on providing feedback and recommendations for improvement.
The next challenge was to launch new products in new categories. With our in-depth insight on consumer purchase behaviour we deployed a strategy to launch these products with premium content, SEO optimised keywords and a marketing strategy that increased traffic and sell-through.
Using coconuts for everything from water to milk. Vita Coco has become a global brand.
Vita Coco needed a company to manage its presence on Amazon. The client's primary aim was to increase sales on their current range and successful launch in new categories.
Vyper started by auditing the entire catalogue and identifying areas from improvement. Vyper’s strategy involved optimising keywords, refocusing keyword campaigns and establishing a more efficient operational process. The analysis was key. Our operational team focused on providing feedback and recommendations for improvement.
The next challenge was to launch new products in new categories. With our in-depth insight on consumer purchase behaviour we deployed a strategy to launch these products with premium content, SEO optimised keywords and a marketing strategy that increased traffic and sell-through.
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